Automatic

Creating a men's apparel brand.

Automatic logo
Automatic hang-tags
Automatic hang-tags
Automatic hang-tags
Alternate designs

Project

Brand identity

Year

2005

Project

Brand identity

Year

2005

Automatic was a side project early on in my career to create a rugged men's apparel brand. Classic motorcycles, 1950s packaging, pulp novel covers, and a touch of danger were all inspirations for what this brand was about. The inclusion of the lightening bolt in the first "A" of Automatic was a nod to raw power.

I created the brand identity as well as an exploration of hang-tags. This is a sample of some of the work that was generated.

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About Meja

I am a User Experience Designer living & working in the Philadelphia area. “MEJA” are my initials so there is no correct way to pronounce it. The lion holding a patriarchal cross is a combination of family crests.

With 15 years of experience my focus has been on user centered design while specializing in data visualization. I have worked in the financial industry, e-commerce, and currently work in business intelligence.

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