Betsey Johnson

Designing an ecommerce site for Betsey Johnson.

Betsey on laptop
Betsey Johnson home page
Betsey Johnson alternate home pageo
Betsey Johnson product details page
Alternate designs

Project

Site design

Year

2010

Project

Site design

Year

2010

With loud colors, funky fabric patterns, and a lot of playfulness, Betsey Johnson has been an icon in the fashion industry for decades. In 2010 the Betsey Johnson company wanted to redesign their site to improve both the user experience as well as the aesthetic. The final design we created was a clean, quiet, white layout where Betseys work would stand-out.

Also shown here are a few of the initial design directions that we pitched using many of the visual elements of the Betsey brand.

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About Meja

I am a User Experience Designer living & working in the Philadelphia area. “MEJA” are my initials so there is no correct way to pronounce it. The lion holding a patriarchal cross is a combination of family crests.

With 15 years of experience my focus has been on user centered design while specializing in data visualization. I have worked in the financial industry, e-commerce, and currently work in business intelligence.

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