R.E.D. Burton

A logotype for a Burton snowboards campaign.

RED logotype
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Project

Brand identity

Year

2005

Project

Brand identity

Year

2005

R.E.D. was founded in 1996 as the helmet line of Burton Snowboards. Burton is the brand of the industry, founded by Jake Burton one of the fathers of snowboarding. The project was to create a new campaign for R.E.D. celebrating their product as well as promoting their team of snowboard and freeski athletes.

The goal was to show the individuality of the athletes and that their style of riding is how they express themselves. The helmets, protecting the athletes, led to the campaign tag-line of "Protecting Self-Expression." The unusual circumstances of the ads that the athletes finds themselves in stem from the personality of that individual and some of their interest and fantasies.

I created this logotype as well as helped in the development of the overall campaign style for ads published nation-wide in various magazines as well as appearing on the R.E.D. website.

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About Meja

I am a User Experience Designer living & working in the Philadelphia area. “MEJA” are my initials so there is no correct way to pronounce it. The lion holding a patriarchal cross is a combination of family crests.

With 15 years of experience my focus has been on user centered design while specializing in data visualization. I have worked in the financial industry, e-commerce, and currently work in business intelligence.

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